Government’s annual stop smoking campaign launched today

Stoptober is the Department of Health and Social Care’s annual “stop smoking” campaign, delivered under the umbrella brand ‘Better Health’. The campaign is driven by evidence that if smokers make it to 28 days smoke free, they are five times more likely to quit for good.

Since it first launched 12 years ago, Stoptober has helped over 2.5 million people make a quit attempt. This year, the campaign is helping over 5 million smokers in England to rally together to support each other and commit to quitting.

The theme for this year’s campaign is ‘When you stop smoking, good things start to happen’; reminding smokers of the many benefits of stopping smoking. It also offers smokers a range of proven tools and shares useful tips to help them on their quitting journey. Smokers can search ‘Stoptober’ to get free support, tools, information and advice on quitting smoking.